11月20日,由一兜糖家居APP与中国建博会联合主办,数糖科技、京东居家、宜家、华为、分众传媒()特约支持的「2021家居生活及消费趋势发布会」在广州白云国际会议中心举行。
FENZHONGCHUANMEICHUANGSHIRENJIANGNANCHUNZAIXIANCHANGZUOLEMINGWEI《PINPAICAISHIQIYEDEMIANYILI》DEZHUTIYANJIANG,CONGYINGXIAODEJIAODUCHANSHULEJIAJUXINGYE2021QUSHI。
当下,中国有两个红利消失了――人口红利和流量红利。
RENKOUHONGLIXIAOSHI,ZHONGGUOSHICHANGJINRULELIANGJIAQISHADEJIEDUAN。 LIULIANGCHENGBENCONG2018NIANKAISHICHIXUSHANGSHENG,JIAGEXIACUO,LIULIANGCHENGBENSHANGSHENG,QIYELIRUNDOUZAISHUANGSHA,SUOYIQIYEDEKUNJUSHIXIANRULEJIAGEDEXUEZHAN。
DAJIAGEXUEZHAN,SHIYINWEICUXIAONENGXIYINXIAOFEIZHEGOUMAI,ZHIHOUKAISHIGAOLIULIANG,HOUMIANLIULIANGCHENGBENYUELAIYUEGUI,SUOYIQIYEGAOLIULIANG、CUXIAOSHIZHISHANGDOUSHIDUANQIXIAOYI,JIEJUEBULEZHANGQISHENGYIFAZHANDEGENBEN。
SHENMESHIQIYEZHENZHENGDEHEXINJINGZHENGLI?GUOQU,SHIQUDAOSHENTOULVWEIWANG。WEISHENMEZHEILIANGNIANQUDAOBUWEIWANGLE?YUANYINHENJIANDAN,QUDAOTONGZHIHUALE,SHICHANGGENGJIAYONGJILE,DANGXIAOFEIZHEMIANLINZHEIMEDUOXUANZEDESHIHOU,NIYAORUHEDAYINGXIAOFEIZHEXINZHIZHIZHAN?
MEIGEPINPAIDOUYAOWENZIJI,XUANZENIERBUXUANZEJINGZHENGDUISHOUDELIYOUDAODISHISHENME?RUGUONIBUNENGXINGCHENGCHAYIHUADEPINPAIRENZHI,NEIMEZUIHOUZHIHUILIUXIANGDAJIAGEZHAN、CUXIAOZHAN、LIULIANGZHAN。
ZHONGGUOSHANGZHANTONGCHANGYOUSIZHONGDAFA,LAODASHIFENGSHAPINLEI,LAOERSHILEISIJINGDONGDE“DUOKUAIHAOSHENG”ZHANLVE,LAOSANSHILEISIWEIPINHUIZHUANMENZUOTEMAIDEWANGZHAN,LAOSIJIAO“PINDUODUO”KAICHUANGXINPINLEI。
LAODADADESHIFANGYUZHAN,SHOUZHUZIJIDESHANTOU,LAOERDADESHIJINGONGZHAN,JINGONGLAODADESHANTOU,LAOSANDADESHICHUIZHIJUJIAOZHAN,WOMENCHENGWEIYOUJIZHAN,SHOUZHUZIJIDEXIAOSHANTOU,LAOSIZAIWURENDIDAIJIANGLUO,KAICHUANGZIJIDEXINPINLEI。
DAJIADOUSHUOYAODAGUANGGAO,DANWOMENCHANGCHANGKANDAO“DINGZHIZHIMEI”ZHILEIDEHENKONGFANDEJUZI,YIGEGUANGGAOYUHAOBUHAOQISHIYOUSANGEPANDUANBIAOZHUN,DIYIGUKERENBUREN;DIERXIAOSHOUYONGBUYONG;DISANDUISHOUHENBUHEN。
我分享一下家居行业的案例,大家都知道欧派、索菲亚()、尚品宅配()是中国的定制家居三强。欧派擅长做橱柜,那索菲亚说自己擅长什么?索菲亚说做书柜、衣柜、电视柜就找索菲亚,所以索菲亚退回去自己最拿手的行业当中,在一个品类上打通。
ZHONGGUOJIAJUCHANYEYOU4WANYISHICHANG,DANQUESHAOYOUCHAOGUO1000YIYINGSHOUDEQIYE。YUANYINSHIZHONGGUODEJIAJUQIYEBENZHISHANGSHI2bDE,HAISHIZAIQUDAODUANDEDOUZHENGDANGZHONG,MEIYOUJINRUDAOZHANLINGXIAOFEIZHEXINZHIDEJINGZHENG。
WEISHENMEKONGDIAOSHICHANGPINPAIJIZHONGDURUCIZHIGAO? XIAOFEIZHEXINZHIRONGLIANGYOUXIAN,TANENGJIDEZHUDEPINPAIYEYOUXIAN,SUOYIWEILAIYIGECHENGSHUDESHICHANGSHIXIANGLONGTOUPINPAIJUJI,ZUIHOUHUICHUXIANPINPAIHONGLI、LONGTOUHONGLI,QIZHONGPINPAIDEHONGLIHUIYUEZOUYUEQIANG。
DANSHIZAI4000WANRENDANGZHONG,YOUDUOSHAOSHIYUESHOURU5000KUAIYISHANGDEDOUSHIZHULIU,NENGGOUQUZHUANGXIUFANGZIDE? DAGAILVSHI11.9%。 ZHULIURENQUNYIJINGCONGCHUANTONGMEITIZHUANDAOLEWEIBO、WEIXIN、XINWENKEHUDUAN ......ZHEISANDALEIGUANGGAOZHANJULEXIAOFEIZHEZHULIUDESHICHANG。
KEYONGHUZHENDEZAIKANGUANGGAOMA?WOMENFAXIANXIAOFEIZHEQISHISHIZAIKANNEIRONG,ZAIKANGUANGGAORUHEZUONEIRONG、ZUOGONGGUAN、ZUOHUATI,CHUANGZAOKEYIBEICHUANBODENEIRONGBIANDEFEICHANGZHONGYAO。
WORENWEIYONGHUMEIYOUXUANZECAISHIGUANGGAOZHUZUIHAODEXUANZE, YONGHUXIANZAITAIDUOXUANZEDEHULIANWANGJIUXIANGYINHEXI,NIYAOTIANMANHULIANWANGSHANGKONGDEZHEIPIANYINXINGXI,TAINANLE。SUOYIWOJUEDEWEILAIDEGUANGGAOMOSHI、MEITIHUANJINGDEJIECHUDIANDAGAIHUIYOULIANGGEFANGXIANG,YIGEJIAO“YONGBAOBIANHUA”,YIGESHI“DUDUIBUBIAN”。
ZIXUNMOSHIZAIZHOUBIAN,SUOYIDOUDAOSHOUJISHANGQULE,DANZAISHOUJISHANGQIYEYAOZUODESHIQINGSHISHENME?SHIZUONEIRONG、ZUOHUATI、ZUOZHIRU。ZUIHOU,FEICHANGGANXIEDAJIALINGTINGWOGANGCAIDEYIXIEBUYIDINGZHENGQUEDEYIJIAN,XIEXIEDAJIA!
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(本文内容仅供参考,并不构成投资建议!投资者据此操作,风险自担。)